Canran Jewelry is a sub-brand under Nanjing Daifuer Jewelry LTD. As the first generation of intelligent jewelry, the Twelve Constellations Jewelry concentrate on public transportation. Twelve Constellations Jewelry targets in modern young female by its stylish design and advanced chip technology.

Modern ladies can directly leverage the wireless perception system of the jewelry to have a more convenient public transportation experience.

Canran has already get the access from diverse public transportation pass companies from more than 20 cities. It is rational to make such a prediction that this product will reach to 150 million pieces by October, 2018.

We attempt to make public transportation pass difficult to lose. More convenient for modern city female.

Chief Producer: Fangping Xu Product Manager: Xiangfeng Liu Chief Design Officer: Ning Song Marketing Operation: Pei Ding E-Commerce Operation Producer: Long Zhao

As a co-creative product across various industries and companies (chip technology, module, and public transportation pass), Canran Twelve Constellations Jewelry experiences a brand new production process from sourcing components to finally-assembly.

The project began in July, 2016. During a whole year’s development, the most of budget was spent on negotiation with public department, product test and enhancement.

The target for earlier stage, which has been already completed with extra demand, is to sell 5000 pieces of Canran Twelve Constellations Jewelry. The next target is to increase the proportion so that there are 1% of Chinese female will use this product.