Project Description
Kuhlmann Retro fridge is designed for the global younger generations who are usually classified as Millennials and pursue emotional, aesthetic, innovation and other spiritual enjoyment with quality product in this age full of commodity products.
User Value
he design combines classical elements of 1950s in Europe and modern feeling with the combination of popular colors like cream, turquoise etc. The classical elements include the big round angle without any ribs, the solid feeling of chrome-plated metal handle. The product can therefore be used in different scenarios like living room, reading room etc, which can not only function as a fridge but also furniture with emotion at home.
Business Performance
. In terms of function, the Retro fridge innovatively design a double layer bottle rack, a special compartment with -18℃ for ice cream and frozen food, a transparent crisper to accommodate fruit and vegetable and LED light. The product is also equipped with high-performance compressor, which can save energy for better planet as well as quiet operation without any annoyance when used in living room, reading room etc.
Social Impact
The product design is completed before end of 2016 and it will be launched to market in June 2017, mainly targeting Europe, Japan, Korea and China. In the 1st year after launching, the Retro range is expected to achieve revenue of 50 million and profit 3 million in RMB on top of sales 50,000 units
Team Structure
The company has strong scientific and technological R&D capabilities, solid manufacturing capabilities as well as , therefore professional sales&marketing team, which enable the company to independently develop, produce and distribute refrigeration products.
Flow
Kuhlmann was born to commit to deliver high-quality products and high-quality service to pursue customer satisfaction.
Project Investment
Major milestone of this development:
Beginning of 2016, Global target consumer research and analysis
June-July 2016, Industrial design
Aug-Oct. 2016, Product structure and functional prototype
Oct. 2016- Feb 2017, Tooling design and development
March 2017, first pilot run and testing
June 2017, ready for mass production
Project Achievements
The product design is completed before end of 2016 and it will be launched to market in June 2017, mainly targeting Europe, Japan, Korea and China. In the 1st year after launching, the Retro range is expected to achieve revenue of 50 million and profit 3 million in RMB on top of sales 50,000 units.
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