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库曼 Retro炫彩客厅吧冰箱
Kuhlmann Retro Fridge
提名参赛 产品 生活类 6151 0 2017-08-01
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作品详情
中文 / English
作品简述
本参赛产品是针对全球年轻消费群体设计的一款制冷产品,主要目标消费群体为崇尚个性、自由的80后/90后人群。这部分消费群体,他们追求物质享受与感官刺激,在物质极为满足的环境下,充分追求情感、审美、创新等精神享受,并且注重质量。 考虑到这部分群体使用冰箱的环境,定义为:Retro 炫彩客厅吧 冰箱
Project Description
Kuhlmann Retro fridge is designed for the global younger generations who are usually classified as Millennials and pursue emotional, aesthetic, innovation and other spiritual enjoyment with quality product in this age full of commodity products.
User Value
he design combines classical elements of 1950s in Europe and modern feeling with the combination of popular colors like cream, turquoise etc. The classical elements include the big round angle without any ribs, the solid feeling of chrome-plated metal handle. The product can therefore be used in different scenarios like living room, reading room etc, which can not only function as a fridge but also furniture with emotion at home.
Business Performance
. In terms of function, the Retro fridge innovatively design a double layer bottle rack, a special compartment with -18℃ for ice cream and frozen food, a transparent crisper to accommodate fruit and vegetable and LED light. The product is also equipped with high-performance compressor, which can save energy for better planet as well as quiet operation without any annoyance when used in living room, reading room etc.
Social Impact
The product design is completed before end of 2016 and it will be launched to market in June 2017, mainly targeting Europe, Japan, Korea and China. In the 1st year after launching, the Retro range is expected to achieve revenue of 50 million and profit 3 million in RMB on top of sales 50,000 units
Team Structure
The company has strong scientific and technological R&D capabilities, solid manufacturing capabilities as well as , therefore professional sales&marketing team, which enable the company to independently develop, produce and distribute refrigeration products.
Flow
Kuhlmann was born to commit to deliver high-quality products and high-quality service to pursue customer satisfaction.
Project Investment
Major milestone of this development: Beginning of 2016, Global target consumer research and analysis June-July 2016, Industrial design Aug-Oct. 2016, Product structure and functional prototype Oct. 2016- Feb 2017, Tooling design and development March 2017, first pilot run and testing June 2017, ready for mass production
Project Achievements
The product design is completed before end of 2016 and it will be launched to market in June 2017, mainly targeting Europe, Japan, Korea and China. In the 1st year after launching, the Retro range is expected to achieve revenue of 50 million and profit 3 million in RMB on top of sales 50,000 units.
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设计师
青岛库曼电器有限公司
青岛
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