濠梁轩崂山绿茶包装
Packaging of Laoshan Mountain Green Tea
提名参赛
产品
包装
6327
2017-08-11
作品详情
中文
/
English
作品简述
本次参赛作品，是我们为客户设计的崂山茶系列包装，共计三份。这一些列包装，通过抽象的创意设计，传递出崂山茶的由来，以及其所赋予的禅意灵性。通过三组创意表现手法，将崂山茶的由来，口感以及产地都淋漓尽致地展现出来。作品中通过茶碗上所融合的抽象的传说，展示出崂山仙境，天然的茶园，以及神腹茶韵。
用户价值
这一些列包装，通过抽象的创意设计，传递出崂山茶的由来，以及其所赋予的禅意灵性。通过三组创意表现手法，将崂山茶的由来，口感以及产地都淋漓尽致地展现出来。
商业表现
此系列包装一旦推入市场，将引发大量的关注，在市场上产生巨大的影响，通过强有力的广告创意策略，将濠梁轩的品牌及崂山绿茶推向全国市场。
社会影响
此系列包装一旦推入市场，将引发大量的关注，在市场上产生巨大的影响，通过强有力的广告创意策略，将濠梁轩的品牌及崂山绿茶推向全国市场。
团队组织
陈晓彪，青岛三皇广告有限公司董事长，从事设计行业30余年，服务过全日空、海尔海信、固特异、朗讯等国内外知名品牌，带领三皇广告公司创造出设计界无数经典案例。
流程方法
参赛作品将于本年度末之前印刷推广并使用。
项目投入
参赛作品将于本年度末之前印刷推广并使用。
达成情况
本系列包装设计主要应用用途为海报推广与产品包装。这系列创意广告的推出，将创意与产品完美结合。此系列包装一旦推入市场，将引发大量的关注，在市场上产生巨大的影响，通过强有力的广告创意策略，将濠梁轩的品牌及崂山绿茶推向全国市场。
Project Description
The design of three Packaging of Laoshan Mountain Green Tea Series can express the history of green tea and the spirituality of Zen by abstract ideas design. By these three kinds of packaging, we can vividly show you the history, taste and place of origin of Laoshan Mountain Green Tea. By abstract legendary stories in the surface of bowls, fairyland of Laoshan Mountain, natural tea garden and charm of tea are vividly shown.
User Value
The design of three Packaging of Laoshan Mountain Green Tea Series can express the history of green tea and the spirituality of Zen by abstract ideas design. By these three kinds of packaging, we can vividly show you the history, taste and place of origin of Laoshan Mountain Green Tea.
Business Performance
The product has earned great concern and has brought great impact after going on the market. By effective advertising strategy, we’ve introduced Lanshan Mountain Green Tea to the national market
Social Impact
The product has earned great concern and has brought great impact after going on the market. By effective advertising strategy, we’ve introduced Lanshan Mountain Green Tea to the national market.
Team Structure
Xiaobiao Chen, president of Qingdao Sanhuang Co.,LTD, who has devoted to design industry for more than 30 years. He leads the company to make thousands of classical cases in design industry.
Flow
The product will go on the market before the end of this year.
Project Investment
The product will go on the market before the end of this year.
Project Achievements
This product was mainly applied in packaging and poster advertising. The product has earned great concern and has brought great impact after going on the market. By effective advertising strategy, we’ve introduced Lanshan Mountain Green Tea to the national market.
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