作品简述
ENPII的设计灵感源于“铅笔”,是市面首款六角形的保温杯。除了造型突破常规的圆形保温杯之外,六角结构能让指关节更符合人体工学。ENPII在设计师的家乡话中为铅笔的意思。瓶盖设计上添加胶囊式过滤芯,想要喝茶,只需在胶囊滤芯放入茶叶,浸泡后即可饮用。
用户价值
市面上保温杯产品类型很多,外观跟功能性都大同小异,市场上的竞争很激烈,而铅笔保温杯切入的重点在于六角形外观上,打破圆形保温杯的形式,让年轻消费者可以选择更具风格的保温杯。
商业表现
ENPII保温杯因六角造型的特殊性,一上市就让多家媒体关注,产品曝光量超过百万人次。上市一年时间,销售超过100,000个。
社会影响
BOII ENPII 保温杯的诞生,是希望对地球更友善,改变可携带循环使用保温杯的运用广度,借由铅笔式的外观设计及丰富的色彩搭配,增加且教育更年轻的使用群众,让保温杯也能成为生活的时尚配件。
Project Description
The concept of BOII ENPII vacuum bottle was inspired by the shape of pencils, as hexagonal pencils are easier to use than the round ones. The hexagonal design makes the vacuum bottle fit well with people’s hand-shape and convenient to open or close while using it. In designer’s hometown, “Enpii” is the pronunciation of pencils. It is the first hexagonal vacuum bottle. A capsule-filter is embedded in the cap so that users could make tea whenever they want by simply put tealeaves into the capsule.
User Value
Most vacuum bottles are similar to each other in terms of functionality and appearance. The overall competition is high, Enpii vacuum bottle is the first one with hexagonal shape, letting young consumers have a more stylish option in the market.
Business Performance
Enpii vacuum bottle has caught people’s attention for its unique hexagonal-appearance right after its launch. So far, its media exposures have reached over 1,000,000 times. In terms of sales volume, one hundred thousand vacuum bottles have been sold during in one years.
Social Impact
BOII ENPII is created for a more eco-friendly environment. Its stylish pencil-shape design and diverse color options make vacuum bottles become fashion accessories in young people’s life.
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