米家互联网空调
Mi Home Smart Air Conditioner
产品
产品设计
7225
2018-12-29
作品详情
中文
/
English
作品简述
米家首次进军空调领域,创新式的“互联网空调”新品类。高颜值,工业设计延续日本“G-Mark金奖”风格;高智商,支持米家app和小爱同学智能控制;高效能,快速制冷热和超静音。产品竞争力出色,售价极具竞争力。
用户价值
极简设计的空调产品市场上极为罕见,支持米家app支持0.1°细腻控温,支持小爱同学支持语音控制,厚道的售价让消费者可以用极具性价比的售价用户全新的互联网空调产品。
社会影响
米家互联网空调的出现,高颜值、高智商、高效能和高性价比,在1.5匹变频空调中极具影响力,同级别产品纷纷降价应对,让用户以更低的价格买到心仪的产品,社会各界期望米家互联网空调能够丰富产品线以满足更多用户的需求。
团队组织
米家互联网空调项目的立项和执行,动用了小米公司和小米生态链等资源,无数同事参与其中,最终成功推向市场并斩获优异的口碑。
流程方法
互联网空调意在引领新的生活方式,打造符合智能时代的互联网空调新品类。
达成情况
米家互联网空调人气和销量远远超出预期,自产品发布起,工厂加班加点生产亦难以满足庞大的市场需求。
Project Description
This product is the new category of innovative “Smart Air Conditioner” from Mijia (Mi Smart Home).Aesthetic: The industrial design is a legacy of “G-Mark” Gold Award in Japan; Intelligent: Smart control via Mi Home app and Xiao Ai (digital voice assistant); Efficient: Fast cooling/heating and ultra-quietness. This product is competitive in both performance and price.
User Value
AC with extreme simple design is rare in AC market. This product allows precise temperature adjustment to 0.1° Celsius. Remote control via Mi Home app or voice control via Xiao Ai. The affordable price allows customers to experience the innovative smart AC product at an effective cost.
Business Performance
Since the launching on July 23, this product has remained high popularity among consumers. It is sold out every time when it is on the day of selling. It took only 13 hours on Double-11 (November 11th, Chinese Cyber Monday) for the sales revenue to reach 100 million Yuan.
Social Impact
The introduction of Mi Home Smart AC, with its aesthetic, intelligent, efficient and cost-effective features, has made a difference in 1.5P inverter AC market. Products of same level have decreased prices to gain competitiveness which has brought benefits for customers to buy desirable products at a lower price. It is expected for Mi Home Smart AC to diversify the product range in order to satisfy customer needs.
Team Structure
The project establishment and execution of Mi Home Smart AC has involved resources within Xiaomi company and Xiaomi ecological chain. Multiple colleagues put efforts into the project and succeeded in the market with high reputation.
Flow
Smart air conditioner is a new life style, echoing the product innovation in the era of smart age.
Project Investment
1-2 years
Project Achievements
he popularity and sales of Mi Home Smart AC far exceeded expectation. Since the product was released, it was difficult to meet the huge market demand even factories work overtime.
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