Caesar's overall color scheme is dominated by the popular Golden Brown Color Scheme, which reflects the modern light and luxurious feeling. The door panels are made of imported golden black walnut with a specially made log conduit on the surface, and the island platform is made of a metal brushed PET panel The combination of Walnut and metal colors creates a high level of texture that is unique to the visual senses.

The design concept of Caesar is inspired by consumers. It adopts the research methods of desktop research, Focus Group, in-depth interview, accompanying purchase and questionnaire survey, and studies the Environment, industry and consumers Finally, the market is subdivided into three types: taste-enjoying type, fashion-looking type and family-living type. Combined with Baichu's strategy and service ability, the target is targeted at 20,000 to 40,000 taste-enjoying customers. Throughout the research process, we are deeply immersed in the lives of our users, visiting them at home, and discussing life face to face with them in their familiar home environment, not only focusing on the use of the kitchen, pay More attention to their definition of a quality life and their vision of a better life in the future, carefully observe the different life scenes of different families, and record our conversations with paper, pen, audio and video And the moments they cook for their families, complete the user profile definition: A 35-year-old, tasteful, career-driven business crowd. According to our research, business people prefer the style of light luxury, which is an attitude of life, low-key, comfortable but not hurt noble and elegant; the pursuit of luxury but not excessive consumption. The pursuit of luxury is a very good thing, it can publicize our individual self, while self-restraint, rational face of life, not blind, not empty, more delicate.

When Caesar hit the market in February 2019, the light luxury of the Golden Brown color scheme and the complete lack of handles greatly enhanced the integrity of the product, redefining the high end business people's pursuit of a good kitchen, which was well received once it hit the market Just the launch site order up to 70 sets, each set of passenger unit price in the 50,000 or so.

March 2019 listed in honor, from the current understanding of the situation, similar enterprises in the R & D Project Process Management, did not cite the most advanced IPD product development and operation system. The number of R & D equipment invested by similar enterprises has not exceeded 12 units. According to the result of market performance, the product developed by Borcci is the unique and differentiated product in China. Other enterprises still use the European style as the main design. After the differentiation of the design, the product in the market with greater competitiveness, market premium space.

The Product Development Project IS RUN BY EIGHT DEPARTMENTS: R & D Department, Brand Department, Quality Department, Production Department, Technology Department, Service Department, Finance Department and Planning Department. There are seven personnel in the project team-project manager, executive project manager, product designer, process structure representative, technical support representative, product manager representative and product promotion representative. The average working life of team members is 5 years, and the annual performance of team members is excellent or above.

Product R & D strictly implement IPD process, ensure the orderly progress of the project, each link to support each other, verify each other, ensure that the product in accordance with the desired direction step by step, landing. The IPD process is composed of five technical review points (TR) and four decision review points (DCP) in six stages, of which the life cycle stage is included in the routine work of product management, and LDCP is not the evaluation node of IPD project. Through the successful introduction and implementation of IPD process, in 2014, Borcci Research and development of the "Royal Kitchen" , "night hall" two products, won the industry's praise. In 2017 developed a "drunken flower room" , "time stamp rubber" two products, products have been launched, has been the majority of dealers and consumers generally recognized.

The project product was launched on September 30,2017, and was developed in December 2018 and launched in March 2019.

In 2016, Borcci, centering on "Chinese Quality Kitchen" , formulated the research and development strategy of casting products by culture and passing on culture by products, annotating the quality life of Chinese people from the cultural perspective, and then under the guidance of the research and development strategy, the formation of traditional Chinese elements into the design of the product strategy, set up the Cypress kitchen unique new Chinese product image. The period from 2017 to 2018 is an important turning point in Borcci's R & D Strategy. The R & D FOCUS has shifted from elegant appearance to internal function research, from solution to lifestyle expression, and the core strategy is to create the ultimate user experience Through the promotion of product strength, the application of technological innovation, the improvement of craft precision, and finally the life-driven design, the design-driven technology forms the core competitiveness, and sets up the brand image of professional acme "Chinese quality kitchen" Determine the key to create user experience benchmarking products, in-depth study of product force to enhance the product strategy.