Based on our insights, we creatively proposed the concept of "musical flashlight", putting the wireless speaker into the flashlight. With the combination of flashlight and speaker, through the linkage of sound and light efficiency to meet the dual needs of users for atmosphere and practicality, so that users can "see the sound, hear the light", and enjoy the wonderful combination of light and sound in different scenarios. The design cycle of the project is two months, and it has achieved a strong social influence after its launch.

We found that outdoor enthusiasts usually like not only one outdoor activity,they love it all. For example, people who love camping usually also like to climb mountains, while most outdoor enthusiasts like to take road trips. In multiple scenarios, the need of outdoor enthusiasts for light is both common and different.We have an insight that in the appeal scenario, users' demand for light is not only limited to the functional attribute demand of "lighting", but also has high expectations for the emotional attribute demand of "atmosphere" . In the appearance design, thunder music flashlight adopts a simple design style, straight cylinder body, simple lines, the overall appearance of black and gray double color, introverted and calm.The main body is selected 6061-T6 aerospace aluminum alloy, the weight is very light, and anodized, to provide a comfortable grip feel, while wear resistance and corrosion resistance, more suitable for outdoor use. In terms of functional design, Thunder Music flashlight realizes the 12-in-one multi-scene function aggregation. Main light has white / red / green / blue four kinds of light source, and retractable zoom, large area of flexible light carrying RGB beads and high brightness red and white double light source, through 360 rotating bracket magnetic suction or external tripod, can become a multi-angle lighting lights and camp lights, in the red and white dual-color screen flash mode used as a signal warning lamp. In addition, thunder music flashlight is also innovative, the wireless speaker built into the flashlight, while the flashlight light can sense the outside sound, making the light beat with the music, let the user "see the sound, hear the light". Users can enjoy music anytime and anywhere through their mobile phones. In an emergency, the component can also sound an alarm, with the main light, side light flashing, efficient for help. From the interactive point of view, we have reserved a standard tripod screw tooth interface on the bracket, and a 360-degree rotating magnetic suction bracket, so that users can use the product more at will. Through the specific insight into the rigid demand and user emotional links in the scene, we can upgrade the category of flashlight from a simple rigid demand lighting tool to an outdoor equipment that can be fun enough to use and effectively improve the outdoor experience. We hope that this thunder music flashlight can provide a full-scene solution for novice outdoor enthusiasts, whether it is outdoor mountaineering, hiking, camping, or car travel, the thunder music flashlight can provide both functional and emotional needs for entry outdoor enthusiasts.

The product is mainly sold online. When it was first launched, the product received more than 4 million sales support during the 15-day crowdfunding period in YouPin. The product was deeply loved by entry-level outdoor enthusiasts, and the exposure rate played a great role in the promotion of the brand.

Through the innovative combination of light and sound, Thunder Music flashlight attaches the emotional value to the traditional tool category of flashlight, so that the flashlight is not only a rigid tool, but also adds entertainment and emotional attributes, giving temperature to the category of flashlight.

Thunder Music flashlight project team has a total of 18 people, including design, marketing, insight and other related personnel.

In the process, we do more consumer co-creation and insight before verifying the structure, prioritizing self-adjustment and correction.

500 Thousand

Product design intention is hoping to provide the entry-level outdoor enthusiasts a perfect for its scene use of flashlight, let flashlight is not only a cold tool, but a fun and useful equipment, the product eventually on the raise and marketing has achieved good results, and practice the concept of Nextool to create temperature life tools.