W Concept is a Hong Kong based interior design company with passionate and persistent in interior design and high-quality furniture. Our goal is to enhance the quality of life by creating better living space by means of design. The W Concept Hong Kong showroom is around 1,300 sqft. It contains four areas including foyer, living area, dining/open kitchen area and walk-in closet. The design of the showroom adopting contemporary style by combining variety of luxury material to enrich the visual depth. The foyer area consists of marble, wood veneer and brass. The elegant wavy brass panel is the main feature of this area which smoothly matches with other materials to create a luxury and welcome space at the entrance of the showroom. To lead our customer to walk through the foyer area, the wavy pattern brass wall panel extends to the living area to maintain consistent feeling of our customer. The overall concept of the living area is utilizing different textures of material such as marble, leather, veneer and metal in precise proportion to enhance the richness of the interior space. Besides, all elements including TV cabinet, leather wall, display shelves and marble feature wall are finished with rounded feature without sharp edge to offer a harmony and flowing feel. In addition to the elegant metal screen that separates the living and dining area, we also utilize different materials to visually distinguish different areas for zoning purpose. For instance, open kitchen area is separated from the dining area by using wooden ceiling and stone flooring. The design of the dining/open kitchen area carry on the contemporary style with complete kitchen cabinet, island, dining table and wall display unit to give luxury, relax and functionable area for dining experience. The walk-in closet follows the contemporary and luxury style with emphasize on functionality and usability. The different elements such as accessories, watches, collars, belts, handbags and clothes are well organized in have their own exclusive placement. Dressing table and round mirror with soft lighting allows the user sit comfortably when doing making up in a perfect atmosphere. Our design philosophy not only focuses on developing details but also preserving the integrity of the entire living space at the same time. In addition to visual perception, we believe that the space experience is more important. Hence, we want to let our customer to see, feel, touch and experience the interior space by visiting our showroom and give rise to a need for seeking their desired living style.

The showroom provides a space reality experience, because we believe that the interior design is not only the visual effect of the space, functionality, practicability and usability are also important. So, users can experience the feeling in the showroom. Functionality and innovative detail designs are the greatest value of this project.

We hope that through the showroom to make people know more our design brand and improve quality of life.

There are 6 colleagues who are mainly involved in this project. The relevant departments are: design team, marketing, engineering department, factory and administration department. It is worth mentioning that we have our own factory in Mainland China. So, we can control the time and quality. Quality control is the reactive part of what we do to make sure our work was done the right way. It ensures the final product is correct and usable. It focuses on the work we have done and making sure it has followed the process and is error-free.

This showroom adopts our unique design style, we developed some brand-new furniture series. For example, in terms of shape, form, new detail of concealed handle and materials mixing, aesthetics and practicality are fully compatible with each other.

Our target is to propagate our design taste, high-quality furniture and good workmanship. We would like to help our customer dream come true.