How to accurately evaluate the stool of children to quickly acquire the first-hand information about their physical conditions is a problem nagging many new mothers. To solve this problem, Parenting Hub built a professor team with members from Yale and took the lead in releasing the AI stool tracker in the industry by working with well-known experts from Chinese children’s hospitals. It evaluates the stool of children by its photos, analyzes the stool in real time by AI technology, helps new mothers by providing custom-made scientific analysis reports, generates guidance on scientific baby feeding and has experts answering questions online. It truly analyzes stool by its photos to solve the problem smoothly. It helps new mothers realize scientific baby feeding. At present, the AI stool tracker has been used by millions of mothers.

The stool of children is a barometer of their gastrointestinal conditions. As new parents usually lack experience, they can’t evaluate the physical conditions of children quickly and accurately. However, with the AI stool tracker, they can evaluate stool conditions by taking photos of stool, thus mastering the physical conditions of children. It can help babies do “gold stool” and reassure their mothers.

Since it was released, the AI stool tracker was visited by more than 1.5 million users. With nearly 400 thousand stool photos and more than 100 pieces of good feedback, the mini-program is trusted by mothers. At the same time, it was a winner of the 2021 14th ROI Awards; its relevant research papers were recorded by ESPGHAN and also exhibited on posters.

It changed the maternal and infant tool mode in the market by combining big data with AI technology. It is more accurate, more authoritative and more efficient as it was created by cooperating with experts. So, it further promoted industrial development. After it was released, it also launched the artistic stool project which got excellent market feedback in many ways. With the Parenting Hub mini-program, the AI stool tracker was exhibited at China International Import Expo recently and was reported by many maternal and infant media and organizations.

During the development at the early stage, the execution at the middle stage and the acceptance inspection at the later stage, nearly 50 members participated in the project together. The Aptamil Parenting Hub Consumer Operation Team, the Aptamil Market Department and the Danone Open Scientific Research Center worked together and centered on solving the pain point for mothers to help millions of mothers achieve scientific baby feeding.

According to research, the AI stool tracker evaluates stool photos taken by mobile phones and adopts the CNN algorithm to analyze the nervous system of babies. After the training based on 6,083 effective picture samples, it tested 689 effective picture samples. According to the marks given by doctors on the same picture samples, the accuracy rate of the test results reached 95.4%. Therefore, it accurately evaluated the stool of children to a great extent. Its relevant research papers were recorded by ESPGHAN.

From initiation to final delivery, the project invested hundreds of thousands of yuan and took about four months.

The aim of this project is to in a scientific and intelligent way solve the baby feeding problem that new mothers can’t know the physical conditions of their babies by accurately evaluating their stool. At present, the Aptamil AI stool tracker has been used by millions of mothers. It meets the needs of younger parents for one-stop personalized digital parenting. Moreover, it enhanced the brand reputation and boosted consumer loyalty.