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CC
CC
出行方式类 电动车 2819 0 2022-12-29
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作品详情
中文 / English
作品简述
CC is a durable e-vehicle of retro style for a comfortable urban travel. Thanks to its energy-efficient controller and new-generation self-researched motor, CC boasts long-distance range and driving power, which enables it to travel about 100 km on a full charge. CC is deigned in a retro style with the LED lights for stronger overall visual aesthetics as well as better night driving safety.
用户价值
基于城市用户的通勤需求,项目着重在功能方面进行思考,将续航时间与骑行舒适度作为设计的中心要素。经过优化的自研电机与高能效控制器,使产品一次充电可行驶约100km,满足城市用户的日常骑行。高弹性减震模块,能够过滤大部分颠簸地面带来的震感,确保更舒适的骑行体验。优化的体验设计的另一方面是大尺寸的炫彩液晶仪表盘,清晰地显示包括行驶状态、剩余电量等在内的车辆数据,从而确保用户能够快速获取信息,避免危险驾驶行为的发生。更符合人体工学的舒适海绵坐垫等细节设计提供了便利性。
商业表现
“新国标”政策的推行,使不符合新国标标准的两轮电动车产品面临淘汰,行业进入产品“除旧迎新”的窗口期,新国标换购潮拓展了行业市场容量,为市场带来了新增长点。绿驹CC作为新款国标车一经发布,省内经销商纷纷订购,截止2022年12月销量近5万台。绿驹CC轻便的造型在市场上很受欢迎,还有海绵宝宝和派大星的联名款更加吸引消费者的眼球,提升了绿驹电动车的品牌知名度,更加体现了绿驹电动车的个性化,高端化以及多元化。
社会影响
该项目针对性地解决了城市用户的短途通勤需求。便利而安全的设计使产品的使用与骑行变得轻松且简单,从而鼓励用户尝试这种环保的交通方式,促进交通与通勤模式向清洁能源侧的转变,降低用户日常生活中的碳足迹。
团队组织
销售部及新品研发部根据市场调研,确定消费者对车型的需求。 新品研发部与塑件设计公司共同开发CC外形,经过技术部协调车型零部件后,开发CC车型,开发完成后再由技研中心部门根据国家国标标准和公司标准测试。经确认合格后再由资料管理处送检申请CCC证书。 采购部采购塑件及各种零部件,再由生产部生产下线投入市场。再经过新媒体部的产品包装宣传,CC车型在市场取得良好的反响。新媒体部还特别引入海绵宝宝和派大星的动漫IP联名设计.
流程方法
电动自行车行业一直深受国家标准55Kg重量的限制,国标车板块一直采用的是锂电池。在当行业国标车都是锂电池的大环境下,CC在研发前期的目标就是使用铅酸电池,以平衡性价比与骑行舒适度。经过研发部门对于轻量化零部件的开发,减重其它零部件,最终成功让CC兼顾铅酸电池与国家标准重量。CC也因为超高的颜值和超高的性价比,从而广受消费者的喜爱。
项目投入
从市场初步分析,CC电动车的研制与生产准备投入费用100万元,其中设计到生产线花费了3个月时间。
达成情况
该项目是绿驹针对城市通勤用户而设计的小型电动自行车,复古而小巧的设计满足了更多用户的审美偏好。改进的人体工学则提供良好的骑行体验。上市后,该项目受到了城市用户的欢迎,销售表现出色,是品牌城市通勤系列的代表产品之一。
Project Description
CC is a durable e-vehicle of retro style for a comfortable urban travel. Thanks to its energy-efficient controller and new-generation self-researched motor, CC boasts long-distance range and driving power, which enables it to travel about 100 km on a full charge. CC is deigned in a retro style with the LED lights for stronger overall visual aesthetics as well as better night driving safety.
User Value
For urban commuting needs with a focus on functionality, the core elements of CC design are range time and riding comfort. The optimized self-researched motor and energy-efficient controller enable CC to travel about 100km on a single charge, satisfying daily urban commuting. The highly elastic shock absorption module can ease most of the vibrations caused by bumpy ground for more comfortable riding. Another optimized user experience design is the large LCD instrument panel that can display vehicle data including driving status and remaining power to offer users a quick access to information while avoiding dangerous driving distractions. And design details such as the CC foam cushion is in line with ergonomics to offer a comfortable user experience.
Business Performance
With the implementation of the "new national vehicle standard", two-wheeled e-vehicles that fail to meet the new standard are to be obsolete, and the e-vehicles industry would enter a period when the market gets rid of the outdated e-vehicle while embracing new ones. The new wave of e-vehicle purchases under the new policy has expanded the market capacity, bringing new growth strength for the market. As a product under the new national standard, the release of CC has attracted waves of orders from dealers in the province with sales of nearly 50,000 by December 2022. CC is very popular in the market thanks to its lightweight model design, and its co-branded models of SpongeBob SquarePants and Patrick's Star have attracted more consumers, enabling CC to have a larger consumer base by displaying its features such as individualism, high-end, and diversification.
Social Impact
The project offers a targeted solution to urban short-distance commuting. The convenient and safe design of CC contributes to a easy and simple riding to encourage more e-bike use, an environmentally friendly transportation means. This has driven a trend in transportation and commuting means, shifting to clean energy riding for less users' carbon footprint in their daily lives.
Team Structure
The sales department and the product development department deign the e-vehicle model based on consumer demands researched in the market. The product development department of the company and plastic parts design company work together to develop the model of CC, and after the coordination over model parts with the technical department, the CC model is developed. Then CC is tested by the technology research center department according to the national standards and the company standards. The data management department will submit the application for the CCC certificate of CC after passing the qualification check. The procurement department is in charge of purchasing plastic parts and various components, and then the production department produces CC for the market. The new media department CC is responsible for packaging and promotion. CC model has been well-received in the market and the new media department also introduced the joint design of SpongeBob SquarePants and Patrick's animation IP.
Flow
Due to the 55 kg restrictions in the e-vehicle industry imposed by national standards, e-vehicle needs to adopt lithium batteries to follow the national standards. As the majority of e-bikes use lithium batteries in China, CC aims to use lead-acid batteries in the early stages of R&D to balance the cost performance and riding comfort, as a result, CC meets the national standards while using lead-acid batteries. And CC is popular among consumers due to its high value and cost performance.
Project Investment
The development and production of CC are about to invest 1 million yuan based on the preliminary market analysis, of which from the design to placing in the production line took 3 months.
Project Achievements
The project is a small e-vehicle designed for urban commuters. The retro and compact design is in line with the aesthetic preferences of a wider range of users, with its improved ergonomics for a good riding experience. CC has been well-received by urban users since its launch into the market, achieving excellent sales performance and becoming one of the representative products in terms of its urban commuting series.
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