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时空之环 足金对戒
Time and Space Loop Ring
美妆时尚类 首饰设计 646 0 2023-03-01
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作品详情
中文 / English
作品简述
时空之环戒指是适合年轻人日常佩戴的黄金足金首饰,主要作为情侣对戒使用。 设计来源于天文美学的“虫洞”概念:宇宙间,两个各自独立,从不交集的遥远时空,可以通过一种多维空间隧道相连起来,这个空间隧道叫做时空虫洞。这和你会在万千人群中遇见的那个人的概率一样,微妙、稀有、但真实存在。
用户价值
市面上传统的黄金足金首饰针对的主流人群是消费能力较强的中年人群,但青年人群对于足金也可能有审美上的需求。所以我们决定做一款适合年轻人日常佩戴的足金首饰。 时空之环戒指使用纯净的足金黄金,但黄金质地较软质量较大,不适合日常佩戴。我们使用了3D空心硬金工艺,这种工艺能够在不改变黄金纯度的情况下,增加四倍的硬度,更适合日常佩戴。同时也更轻盈,能够做到比同体积的实心戒指金重和价格更低。 从产品设计形态来讲,因为适合日常长久佩戴的足金戒指造型空间有限,所以我们希望在有限的形态探索空间中,植入一个微观且宏大的爱情故事。 通过贴合手指弧度的曲面设计,形成了一个贯穿于指尖的“时空隧道”,戒臂的形态借助3D空心硬金工艺呈现出“圆管形”,不仅契合虫洞的通道感,也使得戒指与手指的接触面最窄,降低日常佩戴时的异物感。
商业表现
时空之环是一次可以和另一半戴同款的对戒设计尝试。在大众固有印象里,男女佩戴的对戒会有明显的性别特征,而时空之环是无性别倾向的中性造型,男女同款。 产品上市后,通过自然销售转化卖出几千枚,也一直稳定成为品牌的经典款设计,持续受到年轻情侣们的认可与喜爱。除了对设计好看和戴起来舒适度的认可,大家也喜欢时空之环设计灵感中的天文故事,用以来纪念与另一半相遇的缘分。
社会影响
时空之环是极简的黄金首饰设计代表,给年轻人带来了一种全新的选择。 在造型复杂、价格昂贵、内涵空洞的黄金首饰市场中,独树一帜地把握了年轻人的审美倾向,通过微观故事造型的设计概念,用看似极简的外形兼顾了用户体验和心理诉求。
流程方法
该产品设计之初,没有从传统的珠宝首饰(追求复杂造型的装饰主义)设计路线,为寻求差异化而做的表面造型的堆砌。 而是通过以用户体验为出发点的产品设计思维,先定位目标人群及痛点,以极简设计主义为根本思路,做深入的营销故事的造型创意结合。通过创新的设计概念,打开一个增量的小众市场。
项目投入
该产品设计从概念手稿到上市,共经历6个月的时间。
达成情况
做这个项目的初心是为了设计一款年轻人也能消费得起、且能日常佩戴的情侣黄金戒指,同时通过极简设计+营销故事深度结合的方式,从产品的情感意义层面创新,与传统黄金首饰形成差异化。
Project Description
The "Time and Space Loop Ring" is a suitable daily-wear gold jewelry for young people, mainly used as a couple's ring. Its design is inspired by the astronomical aesthetics of the concept of "wormholes": in the universe, two distant time and space, each independent and never intersecting, can be connected by a multi-dimensional space tunnel, which is called a space-time wormhole. This is as subtle, rare, but truly existent as the probability of meeting that person among thousands of people in a crowd.
User Value
The traditional solid gold jewelry on the market is mainly targeted at middle-aged people with strong spending power, but young people may also have aesthetic needs for solid gold. Therefore, we have decided to create a solid gold jewelry that is suitable for daily wear for young people. The "Time and Space Loop Ring" uses pure solid gold, but the texture of gold is soft and the weight is large, making it unsuitable for daily wear. We use the 3D hollow hard gold technology, which can increase the hardness four times without changing the purity of gold, making it more suitable for daily wear. It is also lighter and can achieve lower weight and price than solid rings of the same volume. In terms of product design, the space for creating solid gold rings suitable for daily wear is limited. Therefore, we hope to embed a micro and grand love story in the limited space for exploration. Through the curved surface design that fits the curvature of the finger, a "time and space tunnel" that runs through the fingertips is formed. The shape of the ring arm presents a "cylindrical tube shape" through the 3D hollow hard gold technology, not only in line with the feeling of a wormhole passage but also reduces the contact area between the ring and the finger, reducing the feeling of foreign objects during daily wear.
Business Performance
"Time and Space Loop Ring" is a design attempt for a matching couple ring that both partners can wear. In the common impression, couple rings worn by men and women have obvious gender characteristics, while Time Loop is a neutral design with no gender bias, suitable for both men and women. After the product was launched, it sold several thousand units through natural sales conversion and has remained a classic design for the brand, continuously recognized and loved by young couples. In addition to the recognition for its good design and comfortable wear, people also appreciate the astronomical story in the design inspiration of Time Loop, to commemorate the fate of meeting with their loved ones.
Social Impact
"Time and Space Loop Ring" is a minimalist representative of gold jewelry design, bringing young people a new choice. In a market of gold jewelry with complex shapes, expensive prices, and hollow connotations, it uniquely grasps the aesthetic preferences of young people, using a micro-story design concept to achieve a seemingly minimalist appearance that caters to both user experience and psychological needs.
Flow
At the beginning of this product design, the designer did not follow the traditional route of jewelry design that pursues complex shapes and decorative art. Instead, they started with user experience as the starting point of product design thinking, targeted the audience and their pain points, and used minimalist design principles as the fundamental approach to combine with deep marketing stories and creative modeling ideas. Through innovative design concepts, it opened up an incremental niche market.
Project Investment
From concept sketches to launch, the product design took a total of six months.
Project Achievements
The original intention of this project was to design a couple's gold ring that young people could afford and wear on a daily basis, and through the combination of minimalist design and marketing stories, innovate the emotional meaning of the product, and differentiate it from traditional gold jewelry.
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