The theme of the "Plastic-Free Ocean Initiative – Series of Posters" revolves around the environmental concepts of "marine plastic pollution" and "rejecting plastic." Through visual art, it emphasizes the urgency of ocean conservation. This series includes three posters, each focusing on a symbolically significant marine creature: the tuna, the whale, and the sea turtle. Presented in a hand-drawn style, the visuals are particularly striking against a pure black background. In the posters, the cracks and wounds on the bodies of the marine animals reveal seeping plastic waste, graphically illustrating that plastic pollution is a direct cause of their demise. The enlarged red title text "I Don’t Eat Plastic" further intensifies the emotional tension and urgency of the message. The visual narrative of the posters (such as the relationship between fish and plastic, and the confrontational layout of the text) aims to evoke an emotional response from the viewer. The conflict and tension between visual elements (such as the direct collision between fish and plastic) are intended to inspire viewers to take action, urging them to pay attention to and address this pressing issue.

This design project, through the "Plastic-Free Ocean Initiative – Series of Posters," conveys a strong environmental awareness and call to action to its audience, offering practical value and significance in multiple dimensions. The powerful and impactful artistic expression allows viewers to intuitively grasp the severity of marine plastic pollution, aiming to evoke widespread emotional resonance within human society. The poster format itself possesses significant communicative power, and its guiding value lies in providing users with profound environmental education and emotional impact, encouraging them to engage in ocean conservation efforts. This holds important social and environmental significance.

This series of posters is primarily used in the public welfare field and has therefore not demonstrated practical utility in the commercial sector.

This poster design, with its visually impactful artistic expression, has heightened public awareness and concern regarding the issue of marine plastic pollution. It effectively stimulates environmental consciousness among viewers, encouraging various sectors of society to actively participate in actions to reduce plastic usage. The work plays a significant role in promoting environmental education and the dissemination of sustainable development concepts.

The team is composed of several internal members, each responsible for different aspects including idea conception, material collection, graphic visual production, and material communication.

In the project initiation phase, the design objectives and core concepts were clearly defined. During brainstorming sessions, team members were assigned specific responsibilities, including idea conception, material collection, graphic visual production, and material communication. Each member carried out their tasks according to their responsibilities, ensuring the orderly progression of the project.

The project took a total of one year and three months from initial conception to actual design implementation, with the overall cost controlled within 100,000 yuan.

Within the scheduled timeframe, the team successfully completed the design of three posters, and the overall visual effect received widespread social recognition, achieving the expected communication impact. These works have had a positive social influence in the public welfare field. The successful completion of the project also accumulated valuable experience for the team's future creative endeavors.