P5 is an entry-level curved TV, providing basic and high-quality performance to user. It also delivers the brand value of TCL to the user through rational and concise design. Value maximization is the fundamental starting point of P5 design. Therefore, it was carefully designed to have a quiet visual impact and simple body appearance that would not interfere with the viewing experience. And the design elements were chosen to be concise and classic, helping to highlight functions. In addition, the neutral style also makes the product easier to integrate into the modern home environment. The front frame of P5 is made by stainless steel bending technology. This process is greatly superior in strength and stability to the traditional aluminum profiles, thus making the frame thinner and narrower, and minimizing the interference to the viewing experience. The front-firing speaker features a reasonable approach on sound quality for TV. The fabric was carefully chosen to give consideration to acoustics and aesthetics. And the front cover of speaker is easy to replace, providing users with more choices. The column feet create an iconic sculptural element, bringing no distraction to user.

Based on the open ecological platform built by TCL and other enterprises, such as Baidu, Tencent, HKUST, Shang Tang and sudden cognition, P5 is fully equipped with AI 2.0 plus, which benefits users in two aspects: more intelligent interaction and higher utilization of data. In interaction, face recognition technology is used to build multi-modal user system and provide real personalized content recommendation. It makes information and service more simple and accurate. In terms of content, domestic users can use a mass of resources provided by Tencent and other content providers, while overseas users have Amazon, YouTube, and Netflix resources to choose from. P5 is a TV design for young people. It makes the difference localization in the aspects of technology, aesthetics and interaction so as to make the brand value of TCL fully play and attract more young consumers' attention.

Being an entry level TV, P5 was conceived with the idea of bringing maximized value with minimized resources. By improving material utilization, simplifying manufacturing process and optimizing enterprise resources, it achieves the highest cost performance for users. The sales volume of P5 reaches 61,019 in 2 months after launch, with a net interest rate of 7%. The marginal contribution rate in the product life cycle is expected to be 10%.

The frame of P5 is made by stainless steel, which is recyclable and Pollution-free, more environment friendly than anodic alumina. The back cover is made of 70% recycled plastic, and is spray free. It can be reused again after the product is scrapped. The base was carefully designed to use the least material, while meet the requirements of structural strength. This help to avoid waste of resources. In addition, the whole machine achieves high level of energy conservation, which is both energy saving and environmental protection.

This project has seven full-time members involved in the design team, which are responsible for strategy, design, CAD support, CMF support, hand support, and project management. After the design is delivered, the design team continues to work closely with the internal R & D, quality, production and procurement departments to ensure the final implementation of the project.

The reason for this project to achieve the desired result is that the design process and the R & D process are partially parallel. In the routine project process, the R & D process is started only after the design is delivered，but in this project, the R & D department has been involved in the design phase to ensure the high quality output of the design.

The project took 1 months from project approval to design delivery. The series includes 49”,55”, and 65”product sizes, with a total R & D investment of 23 million.

This project is to follow the company's "high quality" strategy, that is to continue to improve the quality of the product, to promote the high-end brand, to guide the industry turning to the value competition from the price competition. As a product range of low price segments, P5's design has abandoned the cost guidance in the past and turned to design orientation. The cost increase caused by the design is well converted to the added value of the product, which improves the overall image of the brand.