Jiangsu Aerospace Sanyou Technology Co., Ltd. is a state-controlled enterprise under China Aerospace Science and Technology Corporation (CASC), primarily engaged in the R&D and manufacturing of automotive films, functional films for architectural glass, and specialty protective films. The company has a registered capital of approximately 3.04 million RMB and operates two major production bases in Changzhou, Jiangsu and Xi'an, Shaanxi. As one of Asia's largest R&D and production bases for functional film materials, the company owns three proprietary brands: SANYOU, STARLUX, and SUNMILD, with its products exported to numerous countries and regions worldwide. To further enhance brand recognition, strengthen its "aerospace technology" brand DNA, and attract more customers to learn about and choose the SANYOU brand, the client has decided to undertake a systematic brand image upgrade for SANYOU. Changzhou Runcai Culture Communication Co., Ltd., serving as the execution partner for this project, will carry out a systematic design upgrade of the SANYOU brand from its logo to its overall visual identity. This includes enhancing the logo's modernity, professionalism, and aerospace technology attributes, developing a comprehensive VI system, redesigning product packaging, and creating corporate brochures and product catalogs. Through this brand image upgrade, SANYOU will present itself to the market with a more unified, technologically advanced, and professional visual identity, significantly improving brand recognition among customers and end users, thereby providing strong support for market expansion and customer conversion.

This project focuses on in-depth considerations on two dimensions: aesthetic enhancement and user experience. Aesthetic level: A comprehensive modern upgrade has been carried out on SANYOU’s logo and VI system, moving away from the outdated look common among traditional industrial brands. With a more technology-driven and international visual language, the new design aligns with the brand’s aerospace technology DNA, enhancing the brand’s professionalism and trustworthiness in the eyes of end users. User experience level: The product packaging has been systematically redesigned. This not only enhances the visual impact of product displays but also helps users more quickly and intuitively understand the core product features and technical specifications through structural optimization and clearer information hierarchy. The design of the corporate brochure and product brochure strengthens the narrative logic of the brand story, enabling clients to establish emotional connections and brand identification during the reading process.